How to add more keywords to your webiste

How to add more keywords to your website Shopify decides to build a Business encyclopedia to have AAAALLLL the keywords they care about. Why not? Source: https://www.shopify.com/encyclopedia

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Attracting more attendees to your Webinar

Attracting more attendees to your Webinar After filling a form, I’m on a ‘Download PDF’ landing page, and they’re already trying to make me reserve a spot in a webinar, a webinar that has people who ‘recently reserved’, being ‘recently’ 2 months ago. When Marketing smells like Marketing… is not good.

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Animated CTAs

Animated CTAs Final CTA of one of my emails. I can assure I saw it.

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Give me the money

Give me the money Asking for credit card details too early reduces conversion rate. Like when I landed on this page and I was redirected to the part where they ask me for the money: Do you really think that, by landing directly there, I’m going to add my credit card details straightaway?

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Emails becoming Landing Pages

Emails becoming Landing Pages More and more emails are turning into Landing Pages to reduce clicks and users dropping off before the purchase. This is why we can see header menus in emails. Like this one from Kiehl’s: And also footer menus, like the one in the Smart Insights email: As Laudato from Constant Contact’s said: “The […]

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How to Hook your Prospect

How to Hook your Prospect Today I opened my email and I saw these two ads: Both same USP – make easy money – but different wording. Which ad creates a better picture in the mind of your potential customer? Don’t use generic ads. Make your prospect visualise the promise. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

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Increase your subscribers by mastering copy

Increase your subscribers by mastering copy It’s been a while since I don’t subscribe to any type of content via email. But today I’ve been positively surprised by not 1 but 2 appealing pop-ups that convinced me to subscribe. The secret? A really good copywriting job.

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Misleading subject lines. Is it worth it?

Misleading subject lines. Is it worth it? Tricky email subject lines can lead to a higher Open Ratio. But what happens when you don’t deliver on your promise? #angrycustomers This morning going through my inbox I thought for a sec that I had a Lyft coupon waiting for me in the email “Ride for less” Then […]

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Messaging based on bad collection of data = Brand Damage

Messaging based on bad collection of data = Brand Damage If you are doing a product recall and you have the data to know who exactly bought the product – because you are Ikea – please, don’t damage your brand unnecessarily by sending the product recall email to customers who didn’t buy the product.  

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