mecomunico

How to add more keywords to your website Shopify decides to build a Business encyclopedia to have AAAALLLL the keywords they care about. Why not? Source: https://www.shopify.com/encyclopedia

Attracting more attendees to your Webinar After filling a form, I'm on a 'Download PDF' landing page, and they're already trying to make me reserve a spot in a webinar, a webinar that has people who 'recently reserved', being 'recently'…

Animated CTAs Final CTA of one of my emails. I can assure I saw it.

Give me the money Asking for credit card details too early reduces conversion rate. Like when I landed on this page and I was redirected to the part where they ask me for the money: Do you really think that,…

Emails becoming Landing Pages More and more emails are turning into Landing Pages to reduce clicks and users dropping off before the purchase. This is why we can see header menus in emails. Like this one from Kiehl's: And also footer menus,…

How to Hook your Prospect Today I opened my email and I saw these two ads: Both same USP - make easy money - but different wording. Which ad creates a better picture in the mind of your potential customer? Don't use…