Features presented as a solutions

Features and specifications are cold, hard facts. And they can be a little boring. Dull. Drab. Your readers will pay more attention if you can present features as solutions to their problems. Because problems catch the eye. Source: http://blog.kissmetrics.com/write-copy-like-apple/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+KISSmetrics+%28KISSmetrics+Marketing+Blog%29

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Homepage with demo

You are in Mailchimp’s landing, do you want to see the demo? What demo? Oh you are already seeing it? So, what else now? Sign Up Free That’s all.

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Comunicar en tiempos de crisis

No aceptéis disculpa sin solución. “While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.” Tim Cook Apple’s CEO Fuente: http://www.apple.com/letter-from-tim-cook-on-maps/

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