Quotes in loading bars

Nobody likes waiting, but sometimes you need to. Canva solves it by adding some inspiring quotes underneath the loading bar.

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Microcopy, the climax of copy

Microcopy is not only about UX, it also says that you aim for perfection. Take the time to make special your generic instructional texts, like Trello does.

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Influencing the Product Roadmap

The roadmap in B2Bs is mainly decided by the biggest client – which is also paying for it. But not in every case, take a look how this SaaS allows their visitors to vote for the next feature to be implemented. We <3 transparency. source: https://www.omniconvert.com/roadmap

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1 CTA at a Time

Only and only if the end of the year is approaching and you need to present your figures, you are allowed to include an extra CTA in your nurturing campaign and try to move faster your leads through the funnel. Linkedin is asking us 2 things here: to get the guide and to start a […]

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Abandoned Carts

People abandon carts to see if they fall in the test group that is going to receive a coupon, or a discount, or a 2×1, or free shipment, or a pin.

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How not to boost your sales with a flash sale

I’m an online marketer, so I enjoy scrolling down my fb timeline to find things like this: This ad ticks all the boxes: VIP, Free, Exclusive, Offer, a famous name, beach, sun, impossible pose, beautiful hair. WoW Kate, give me the name of your marketing agency, I am sure they are hiring. After seeing this […]

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Thank you page

A Thank You landing page is not only to be grateful, but to introduce your new CTA to drive your visitor down, down, down through the funnel! source: bussiness.linkedin.com

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