Increase your subscribers by mastering copy

Increase your subscribers by mastering copy It’s been a while since I don’t subscribe to any type of content via email. But today I’ve been positively surprised by not 1 but 2 appealing pop-ups that convinced me to subscribe. The secret? A really good copywriting job.

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Misleading subject lines. Is it worth it?

Misleading subject lines. Is it worth it? Tricky email subject lines can lead to a higher Open Ratio. But what happens when you don’t deliver on your promise? #angrycustomers This morning going through my inbox I thought for a sec that I had a Lyft coupon waiting for me in the email “Ride for less” Then […]

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Messaging based on bad collection of data = Brand Damage

Messaging based on bad collection of data = Brand Damage If you are doing a product recall and you have the data to know who exactly bought the product – because you are Ikea – please, don’t damage your brand unnecessarily by sending the product recall email to customers who didn’t buy the product.  

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Webinars with limited spots

Webinars with limited spots It amazes me how marketers actually think that the user is that stupid to believe that Webinars can have limited spots. Do you want to sell exclusivity? I’m sure you can do better. Respect. I’m a smart person.

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How to increase open ratio in emails

How to increase open ratio in emails Sometimes people open emails just because they know the content also includes GIFs, or jokes, or whatever it’s worth their time (and it’s also completely unrelated what you want to sell them). Why don’t you A/B test it? And remember, never underestimate cats GIFs.

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Cleaning up your email list

Cleaning up your email list Hi Marketo, If you are sure that I haven’t been opening your emails in a year, (is this actually true?) it’s not a big deal that you remove me from your list. You should be happy, your ratios are going to improve!!  

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All the Truth about Unsubscribing from Newsletters

Today I discovered that Unsubscribing is not enough anymore. There is a deeper and more obscure level: Never email me again. Because according to MarketingCrazy SF if you ONLY unsubscribe, the sender “can still add you to future email lists”. Watch out and be prepared. They will come.

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The All-Clickable-Email

Where did the 1 clear CTA per email go? Since I’m living in the USA I feel I want to spend money all day long. Perhaps is not that bad this… this CTAs everywhere thingy. But… Wait, what if my email client blocks images? I think I’m going to stick with the 1 CTA per email […]

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Sharing Data in email Marketing Campaigns

Data provides Marketers with tons of information, why not share the fun facts with your audience while nurturing them? Thanks Thumbtack. source: https://www.thumbtack.com/

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