Misleading subject lines. Is it worth it?

Tricky email subject lines can lead to a higher Open Ratio. But what happens when you don’t deliver on your promise?

#angrycustomers

This morning going through my inbox I thought for a sec that I had a Lyft coupon waiting for me in the email “Ride for less”

misleading subject line mecomunico

Then I hesitated…

Because if it was a coupon in there, they would have said: Open to get your 10% off your next ride! or any other catchy and to the point sentence.

But I was too curious, we all want to ride for less!!

Click.

promise not delivered email

Mystery revealed. Lyft is cheaper than taxis! Oh thanks, this is a piece of information I didn’t know at all. I just use Lyft cause I like its brand colour. #pinkpower